The following is an example of a SMART objective: "We will tell everyone we can about our new Facebook page and see if they like it so much they'll buy more of our product."

Question

Quizplus · Accepted Answer

This objective is not SMART as it is not specific (who is "everyone"?), measurable (how will "liking" the Facebook page be measured?), attainable (there is no clear plan for how to reach "everyone"), relevant (how does liking a Facebook page lead to more product sales?), or time-bound (there is no deadline or timeline for achieving the objective).

The Following Is an Example of a SMART Objective: "We