The idea that people try to achieve a balance between perceived threat of illness and their capacity to cope with a health program is a key to

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The concept of balancing perceived threat and coping capacity is central to protection motivation theory, which focuses on how people use protective behavior to guard against perceived threats to their health and wellbeing. This theory is distinct from the theory of reasoned action and the theory of planned behavior, which are both centered around the idea that an individual's attitudes, beliefs, and intentions determine their behavior.

The Idea That People Try to Achieve a Balance Between