In Petty and Cacioppo's (1986)elaboration-likelihood model

Question

Quizplus · Accepted Answer

The elaboration-likelihood model proposes that there are two routes of persuasion: the central and peripheral routes. The peripheral route is taken when individuals are not motivated or able to process the argument in depth, and instead rely on cues such as the attractiveness or credibility of the source. Therefore, option C is correct.

Answer: D 
 Option D is incorrect because the message format does not determine whether the central or peripheral route is taken. It is the individual's motivation and ability to process the argument that determines the route taken.

Answer: A 
 Option A is incorrect because likeability of the source is one peripheral cue that can influence persuasion, but it is not the only factor that determines persuasion.

Answer: B 
 Option B is incorrect because the elaboration-likelihood model recognizes that individuals often take mental shortcuts to make judgments and decisions, especially when faced with complex or unfamiliar information.

In Petty and Cacioppo's (1986)elaboration-Likelihood Model