The elaboration-likelihood model of persuasion proposes that:

Name: The elaboration-likelihood model of persuasion proposes that:
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The elaboration-likelihood model of persuasion suggests that there are two main routes through which persuasion can occur: the central route, which involves careful and thoughtful consideration of the arguments presented in a message, and the peripheral route, which involves other cues outside the message content, such as the attractiveness or credibility of the source.

The Elaboration-Likelihood Model of Persuasion Proposes That