When time is limited, which is typical in TV advertising, feeling really good leads us to flick on to autopilot, i.e., to use:

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When time is limited, such as in TV advertising, feeling really good can lead us to rely on automatic, less effortful forms of processing. This includes both a peripheral route (where we're influenced by superficial cues rather than deep engagement with the content) and heuristic processing (where we use simple rules of thumb or shortcuts for decision-making). Both are forms of cognitive shortcuts that help us make decisions quickly without much deliberation.

When Time Is Limited, Which Is Typical in TV Advertising