In marketing (Belch & Belch,2012),background music for an advertisement is meant to

Question

Quizplus · Accepted Answer

Background music in advertising is meant to induce a good mood in the audience, making them more receptive to the message. In addition, the music can create a positive link between the good mood and the product being advertised, increasing the likelihood of the audience making a positive association with the brand or product. Therefore, options A and B are both correct. Option C is not necessarily the primary purpose of background music in advertising.

In Marketing (Belch & Belch,2012),background Music for an Advertisement Is