Mimi goes shopping in Paris for a classy swimsuit,with a budget of 300 francs.She spots a lovely one on the Champs-Elysées and makes an impromptu decision.She takes it to the counter,pays a whopping 450 francs and takes it home.Later,she looks at herself in the mirror.'This swimsuit is so well-cut I can wear it for years.What's more it makes me look great!' Mimi has just

Question

Quizplus · Accepted Answer

Mimi's justification of her purchase by emphasizing the swimsuit's quality and how it makes her look great is an example of cognitive dissonance theory, where she resolves the discomfort of spending more than her budget by focusing on the positive aspects of her decision.

Mimi Goes Shopping in Paris for a Classy Swimsuit,with a Budget