Which of the following statements is true with regard to types of innovation?
A)Firms can choose between sustaining and incremental innovations.
B)Sustaining innovations are targeted toward an existing market.
C)Incremental innovations are targeted toward future markets.
D)Produce designers cannot easily move from one to the other type of innovation.

Question

Quizplus · Accepted Answer

Sustaining innovations are developed for an existing market and aim to improve existing products or services. Incremental innovations, on the other hand, focus on creating new products or services for new markets. Choice A is misleading because sustaining innovation and incremental innovation are not mutually exclusive options; firms can pursue both. Choice C is incorrect because incremental innovations aim to create products or services for future markets rather than targeting those markets. Choice D is incorrect because designers can easily move between different types of innovation based on the needs of their company or project.

Which of the Following Statements Is True with Regard to Types