A disruptive innovation is a product or service that ______.
A)takes root initially in simple applications
B)takes root typically at the high end of a market
C)is usually high priced
D)is mandated by the government

Question

Quizplus · Accepted Answer

A disruptive innovation starts out as a simple and often low-priced alternative to existing products or services, and then gains traction in the market over time. This is in contrast to sustaining innovations, which typically target high-end markets and aim to improve upon already-existing products or services. There is no inherent requirement for a disruptive innovation to be mandated by the government, nor is it necessarily high priced.

A Disruptive Innovation Is a Product or Service That ______