The Coca-Cola Company uses the same formula and basic bottle shape for Coke worldwide,but the labels on the bottles and their sizes vary depending upon the market.This illustrates ______.
A)thinking globally but acting locally
B)manufacturing locally but designing globally
C)thinking locally but acting globally
D)manufacturing globally but designing locally

Question

Quizplus · Accepted Answer

The approach of using the same formula and basic bottle shape globally while adapting the labels and sizes according to local market needs is an example of thinking globally (standardizing the product) but acting locally (adapting to local market requirements).

The Coca-Cola Company Uses the Same Formula and Basic Bottle