Which of the following is NOT a recommended approach for companies to use in closing service gaps?
A)They involve their customers in the service-design process.
B)They make service improvements to respond to changes in the market.
C)They use teamwork to foster service excellence and continuously improve it.
D)They lower prices.

Question

Quizplus · Accepted Answer

Lowering prices may not always be a sustainable solution to closing service gaps as it can potentially negatively impact the company's profitability and perception of value among customers. Companies should focus on improving the quality of their services and addressing the root causes of service gaps to achieve long-term success.

Which of the Following Is NOT a Recommended Approach for Companies