Offering the same products using the same marketing strategy in all national markets of an organization is referred to as a ________ strategy.
A)global
B)retrenchment
C)multinational
D)blue ocean

Question

Quizplus · Accepted Answer

A global strategy is characterized by offering the same products using the same marketing strategy in all national markets of an organization. This approach emphasizes standardization and operates under the assumption that the same products and marketing approach will be successful across all countries.

Offering the Same Products Using the Same Marketing Strategy in All