The main benefit of a global strategy is that it allows a company to ________.
A)closely monitor buyer preferences in each local market
B)save costs due to product and marketing standardization
C)customize its products and services
D)respond effectively to emerging buyer preferences

Question

Quizplus · Accepted Answer

A global strategy allows a company to save costs by standardizing products and marketing across different markets. This eliminates the need for costly customization, localization, and duplication of efforts. It also enables the company to achieve economies of scale, gain greater efficiencies and market share, and reap the benefits of a unified brand image. Closely monitoring buyer preferences and responding effectively to emerging buyer preferences are more aligned with a localized or multi-national strategy, rather than a global one.

The Main Benefit of a Global Strategy Is That It