Which of the following strategies works best for an organization that practices mass production and mass-marketing?

Question

Quizplus · Accepted Answer

An organization that practices mass production and mass-marketing needs to keep costs low to gain a competitive advantage. The low-cost leadership strategy allows the organization to lower costs through economies of scale and efficient production processes. This will help the organization to price its products competitively while maintaining profitability.

Which of the Following Strategies Works Best for an Organization