A distribution channel in which a manufacturer grants the right to sell its products to only one or a limited number of resellers is called a(n)________.
A)intensive channel
B)exclusive channel
C)zero-level channel
D)two-level channel

Question

Quizplus · Accepted Answer

An exclusive channel is a distribution channel where a manufacturer grants the right to sell its products to only one or a limited number of resellers. This type of channel can help manufacturers maintain control over the pricing, promotion, and placement of their products, and can also create a sense of exclusivity and prestige around the brand. In contrast, an intensive channel would involve selling a product through as many outlets as possible, while a zero-level channel would involve selling directly to the end consumer without any intermediaries. A two-level channel would involve selling the product through one intermediary, such as a retailer, before reaching the final consumer.

A Distribution Channel in Which a Manufacturer Grants the Right