How are focus groups typically conducted?
A)A quantitative researcher gathers survey data from groups of people.
B)One or two research participants are trained to facilitate the group,while the researchers observe from a neutral setting apart from the group.
C)The researcher serves as moderator,guiding the group members as they discuss the topic.
D)The researcher observes a group that is doing a highly focused activity,such as an engineering task.

Question

Quizplus · Accepted Answer

Focus groups are typically conducted with a researcher serving as a moderator, guiding the group members as they discuss the topic. This allows for the facilitation of group discussion and exploration of a broader range of attitudes and opinions. Option A is incorrect as focus groups involve qualitative research methods, not quantitative. Option B is incorrect as the researcher should serve as the moderator, not the participants. Option D is incorrect as focus groups are not typically focused on a specific task, but rather the opinions and attitudes of the group members.

How Are Focus Groups Typically Conducted