Retail price competition is generally highest in ________ distribution.
A) dual
B) exclusive
C) intensive
D) selective

Question

Quizplus · Accepted Answer

Intensive distribution involves placing the product in as many retail outlets as possible to reach the widest possible audience. This type of distribution typically leads to higher levels of price competition as retailers are competing for the same customers in the same market. Dual and exclusive distribution typically involve fewer retailers and may result in less price competition. Selective distribution falls somewhere in between intensive and exclusive distribution, depending on the number of retailers involved.

Retail Price Competition Is Generally Highest in ________ Distribution