The selection of an appropriate target market by a retailer relates to which element of the retailing concept?
A) goal orientation
B) customer orientation
C) coordinated effort
D) value orientation

Question

Quizplus · Accepted Answer

The retailing concept involves four key elements - customer orientation, coordinated effort, goal orientation, and value orientation. Among these, selecting an appropriate target market by a retailer relates to the customer orientation element. This involves understanding the needs, wants, and preferences of the target customer segment and designing retail strategies accordingly to satisfy their needs and create a positive shopping experience.

The Selection of an Appropriate Target Market by a Retailer