A retailer can determine how consumers and others perceive its company through use of ________.
A) control analysis
B) situation analysis
C) target market assessment
D) positioning

Question

Quizplus · Accepted Answer

Positioning is a marketing strategy that involves creating a specific image or perception of a brand in the minds of consumers. By effectively positioning a company, a retailer can influence how consumers perceive the company and its products or services. This perception can impact consumer behavior and ultimately drive sales. Control analysis, situation analysis, and target market assessment are also important marketing tools, but they do not specifically address the issue of how a company is perceived by consumers.

A Retailer Can Determine How Consumers and Others Perceive Its