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A Store Positioning Map of Clothing Retailers Uses Fashion (With

Question 60

Multiple Choice

A store positioning map of clothing retailers uses fashion (with high fashion at the top and low fashion at the bottom) and value (with high-value price at the right and low-value price at the left) as its key dimensions.In what quadrant would you expect to find a full-service,fashion-based specialty store?


A) top right
B) top left
C) bottom right
D) bottom left

Correct Answer:

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