An advantage to a retailer's having a high depth is ________.
A) the appeal to consumers seeking a broad selection within a merchandise category
B) less likelihood of being out of stock
C) high inventory turnover
D) the appeal to one-stop shopping for a variety of goods and services

Question

Quizplus · Accepted Answer

A high depth means a retailer has a large variety of products within a specific merchandise category. This appeals to consumers who are looking for a broad selection of options, which can lead to increased sales for the retailer.

An Advantage to a Retailer's Having a High Depth Is