A mass market strategy should be used by a retailer when ________.

Question

Quizplus · Accepted Answer

A mass market strategy is most suitable when consumer needs in terms of goods and services are homogeneous, meaning that there are no significant differences in the preferences of the target audience. The retailer can then focus on providing a standardized product or service that appeals to a large customer segment, allowing for economies of scale and lower production costs.

A Mass Market Strategy Should Be Used by a Retailer