An example of a tactical promotional decision is ________.
A) the development and implementation of a long-term image
B) the decision to use standardized promotions for all retail units
C) the decision that 75 percent of all promotional expenditures will be image-related
D) changing the advertising media mix on the basis of unfavorable publicity from a specific newspaper

Question

Quizplus · Accepted Answer

Changing the advertising media mix on the basis of unfavorable publicity from a specific newspaper is a specific, short-term decision aimed at addressing an immediate issue or challenge. This type of decision is tactical in nature, as it is focused on achieving short-term goals and objectives rather than on establishing long-term strategies or building brand image. The other options listed describe more strategic, long-term promotional decisions.

An Example of a Tactical Promotional Decision Is ________