A manufacturer of a specialty good understands that its maximum chance of sales success occurs when it can control a product's final selling price as well as its retail advertising and personal selling strategy.In the past,the manufacturer was dissatisfied with both the level of sales support and the high level of discounting on its products.Which vertical marketing system should the manufacturer utilize?

Question

Quizplus · Accepted Answer

A fully integrated vertical marketing system would allow the manufacturer to have full control over the final selling price as well as the retail advertising and personal selling strategy. This would address the manufacturer's dissatisfaction with the high level of discounting and lack of sales support in the past.

A Manufacturer of a Specialty Good Understands That Its Maximum