According to the wheel of retailing,retail institutions become vulnerable when ________.

Question

Quizplus · Accepted Answer

The wheel of retailing theory suggests that over time, retail institutions increase their services and improve their store environments, which leads to higher costs and prices. This makes them vulnerable to new entrants who can offer lower prices due to lower costs, often because the established retailers have upgraded their image and increased their costs.

According to the Wheel of Retailing,retail Institutions Become Vulnerable When