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Which Retail Institutions Best Fit the Innovator Stage of the Wheel

Question 49

Multiple Choice

Which retail institutions best fit the innovator stage of the wheel of retailing theory?


A) convenience stores, food-based superstores, and supercenters
B) category killer stores, factory outlets, and Web-based direct marketers
C) food-based superstores, box (limited-line) stores, and combination stores
D) vending machines, direct selling, and direct marketing

Correct Answer:

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