A major advantage of the use of airport retailing by a retailer is ________.
A) tighter security at airports
B) access to a captive audience
C) interest in duty-free shopping by domestic travelers
D) availability of larger stores

Question

Quizplus · Accepted Answer

Airport retailing provides access to a captive audience of travelers who are typically waiting for their flights and have time to browse and buy products. This can lead to increased sales and brand exposure for retailers. Additionally, airport retailers may be able to take advantage of unique offerings, such as duty-free shopping for international travelers.

A Major Advantage of the Use of Airport Retailing by a Retailer