In general,which of the following would have the highest response rate to a direct marketer's promotion?
A) a mailing of a general clothing catalog featuring sales merchandise
B) a mailing of a special magazine subscription offer which includes a sweepstakes offer
C) a mailing to past purchasers of a collectible doll for the third doll in a series
D) a mailing based on a rented list

Question

Quizplus · Accepted Answer

A mailing to past purchasers of a collectible doll for the third doll in a series is likely to have the highest response rate as these individuals have already shown interest in and made purchases in this particular product category. The other options are more general and do not target a specific audience with a pre-existing interest, making them less likely to result in a high response rate.

In General,which of the Following Would Have the Highest Response