Which is not a reason why direct marketing is especially suitable to small retailers?
A) Small retailers can inexpensively expand their trading area through direct marketing.
B) The costs and time demands of developing and maintaining a mailing list are low.
C) Consumers cannot determine the size of a retailer based on its catalog or Web site.
D) The costs of entry into direct marketing are low.

Question

Quizplus · Accepted Answer

The costs and time demands of developing and maintaining a mailing list can actually be significant, especially for small retailers who may not have the resources or expertise to manage these tasks efficiently. This makes it a less suitable aspect of direct marketing for small retailers compared to the other options listed.

Which Is Not a Reason Why Direct Marketing Is Especially