A major advantage of omnichannel retailing is the ability of consumers to ________.
A) examine products prior to purchase
B) receive merchandise several days after placing an order
C) use multiple channels and devices in their purchase journey
D) receive discounts based on direct marketers' lower costs

Question

Quizplus · Accepted Answer

Omnichannel retailing allows consumers to have a seamless shopping experience using multiple channels and devices in their purchase journey, such as browsing online, researching in-store, and making a purchase on a mobile device. This gives consumers the flexibility and convenience to shop however they prefer.

A Major Advantage of Omnichannel Retailing Is the Ability of Consumers