A major advantage of the use of commercial versus social cues to consumers is based upon ________.
A) the extent to which the message is tailored to the needs of the target market
B) message credibility
C) control over the source
D) total cost

Question

Quizplus · Accepted Answer

Commercial cues offer the advantage of control over the source, allowing companies to manage how their message is presented and to whom, unlike social cues which are often generated by consumers and can be unpredictable.

A Major Advantage of the Use of Commercial Versus Social