Price,brand name,or store name are often used as cues in the ________ stage of the consumer decision process.
A) information search
B) purchase
C) evaluation of alternatives
D) problem awareness

Question

Quizplus · Accepted Answer

In the evaluation of alternatives stage, consumers use various cues such as price, brand name, or store name to assess and compare different options before making a purchase decision.

Price,brand Name,or Store Name Are Often Used as Cues in the ________