An appliance retailer is classified by consumers as friendly,reliable,moderately attractive,and as providing a relatively good value for the money.The research technique used by the retailer is ________.
A) observation
B) a semantic differential
C) experimentation
D) an online survey

Question

Quizplus · Accepted Answer

A semantic differential is a research technique that measures attitudes towards a brand or product based on a series of bipolar adjectives. In this case, the appliance retailer used a semantic differential to measure the consumer perceptions of friendliness, reliability, attractiveness, and value for money.

An Appliance Retailer Is Classified by Consumers as Friendly,reliable,moderately Attractive,and