A small movie theater plans to build a coffee and snack bar that features espresso based on the success of a much larger competitor that features six screens.This strategy represents ________.
A) systematic research
B) nonsystematic research
C) a retail information system
D) single-source data

Question

Quizplus · Accepted Answer

This strategy represents nonsystematic research because the decision is based on informal observations of a competitor's success, rather than on systematic collection and analysis of data.

A Small Movie Theater Plans to Build a Coffee and Snack