An important disadvantage to the use of American Community Survey data in trading-area analysis is its ________.
A) cost
B) sampling error
C) only counting permanent residents
D) encompassing areas larger than many stores' actual trading area

Question

Quizplus · Accepted Answer

The American Community Survey (ACS) is a large-scale survey conducted by the U.S. Census Bureau that collects data on a variety of topics, including demographics, housing, and income. The ACS is a valuable source of data for trading-area analysis, but it also has some important disadvantages. One of the most significant disadvantages is that the ACS encompasses areas larger than many stores' actual trading area. This can make it difficult to use ACS data to accurately estimate the potential customer base for a particular store.

An Important Disadvantage to the Use of American Community Survey