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Under What Condition Would It Be Rational for the Trading

Question 30

Multiple Choice

Under what condition would it be rational for the trading areas of two branch locations to completely overlap?


A) when each store has the same target market
B) when the retailer desires cost economics in promotion
C) when a retailer pursues a mass marketing strategy
D) when the retailer decides to switch store locations due to loss of a lease on the first store location

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