In the growth stage of the product life cycle,________.
A) goods or service sales reach their maximum
B) variations in the basic product offering appear
C) distribution is typically very limited
D) a skimming price strategy is used

Question

Quizplus · Accepted Answer

The growth stage of the product life cycle is characterized by an increase in sales and market acceptance. Variations in the basic product offering appear during this stage to meet the diverse needs of consumers. Distribution is typically expanded, and a penetration pricing strategy may be used to attract more customers. Skimming price strategy is generally used in the introduction stage. Therefore, option B is the best choice.

In the Growth Stage of the Product Life Cycle,________