Which retail assortment strategy is characterized by a retailer seeking an image as a specialist?
A) narrow and shallow
B) narrow and deep
C) wide and shallow
D) wide and deep

Question

Quizplus · Accepted Answer

This is the narrow and deep strategy, which involves offering a limited number of product lines, but with a deep selection within those lines. By doing so, the retailer can become known as a specialist in those particular products, which can help to create a unique image and competitive advantage.

Which Retail Assortment Strategy Is Characterized by a Retailer Seeking