The use of explanatory advertising by retailers and limited distribution by manufacturers are characteristics of which product life cycle stage?
A) introduction
B) growth
C) maturity
D) decline

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, explanatory advertising is often used by retailers to inform potential customers about the new product and its benefits. Limited distribution is also common as manufacturers start to build their distribution channels.

The Use of Explanatory Advertising by Retailers and Limited Distribution