A retailer able to develop a strongly differentiated retail mix can utilize ________.
A) pricing at the market
B) pricing below the market
C) deregulated market pricing
D) administered pricing

Question

Quizplus · Accepted Answer

Administered pricing allows a retailer with a strongly differentiated retail mix to set prices based on their unique offerings rather than strictly following market prices. This strategy leverages their differentiation to potentially command higher prices or establish pricing structures that reflect the value of their distinct mix of products and services.

A Retailer Able to Develop a Strongly Differentiated Retail Mix