Which pricing strategy seeks to stabilize demand throughout the year?
A) variable pricing
B) everyday low pricing (EDLP)
C) one-price policy
D) flexible pricing

Question

Quizplus · Accepted Answer

EDLP seeks to stabilize demand throughout the year by offering consistently low prices instead of frequent discounts and promotions that may cause fluctuations in demand. This helps to create a more predictable revenue stream and prevents customers from only purchasing during sales, resulting in steadier sales and inventory levels.

Which Pricing Strategy Seeks to Stabilize Demand Throughout the Year