An argument used by manufacturers and wholesalers for the legalization of vertical price fixing is negative consumer perceptions of their products due to prestige pricing.

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Manufacturers and wholesalers argue that legalizing vertical price fixing will help address negative consumer perceptions of their products due to prestige pricing. This is because they can control the prices at which their products are sold and ensure that they are not undervalued, which could lead to negative perceptions of the brand. However, many experts argue that this argument is not a valid reason to legalize vertical price fixing as it could harm competition and lead to higher prices for consumers.

An Argument Used by Manufacturers and Wholesalers for the Legalization