Leader pricing accomplishes a similar objective as loss leaders,yet is legal.

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Leader pricing is a legal pricing strategy where retailers offer certain products at a lower price than their competitors to gain market share and increase foot traffic in their stores. It is different from loss leaders, where retailers deliberately sell products below their cost to attract customers. While loss leaders can be illegal if they violate antitrust laws or predatory pricing regulations, leader pricing is a legitimate marketing practice.

Leader Pricing Accomplishes a Similar Objective as Loss Leaders,yet Is