A camera shop develops kits for amateurs that include a point-and-shoot camera,memory card,case,and a separate battery charger.The kit is sold at a discounted price from the price of the separate components.This concept is an example of ________.
A) a model stock approach
B) scrambled merchandising
C) solutions selling
D) experiential merchandising

Question

Quizplus · Accepted Answer

This concept is an example of solutions selling, where a bundle or package of products is offered to meet the needs of a specific customer or group of customers. The kit is designed to provide a solution for amateur photographers who need a basic setup for taking photos.

A Camera Shop Develops Kits for Amateurs That Include a Point-And-Shoot