A store attempting to increase sales of impulse goods should utilize a purchase motivation product grouping.

Question

Quizplus · Accepted Answer

Placing impulse goods together based on a common purchase motivation can catch the consumers' attention and increase the likelihood of making an unplanned purchase. For example, placing snacks, candies, and magazines together can increase sales as consumers might be motivated to make these purchases for immediate consumption, entertainment, or distraction.

A Store Attempting to Increase Sales of Impulse Goods Should