Which promotional forms are ideal for generating awareness in the hierarchy of effects model?

Question

Quizplus · Accepted Answer

Advertising and public relations are ideal for generating awareness in the hierarchy of effects model. Advertising can create awareness by reaching a large audience and creating brand recognition through repetition, while public relations can generate awareness through media coverage and other forms of publicity. Personal selling and sales promotion are more effective in later stages of the model, such as interest and desire, when the consumer is already aware of the product or service.

Which Promotional Forms Are Ideal for Generating Awareness in the Hierarchy