A major disadvantage of public relations versus advertising is ________.
A) high costs for message time or space
B) little retailer control over a message and its timing, placement, and coverage
C) no carryover effects
D) less attention paid to public relations than to clearly identified advertisements
Correct Answer:
Verified
Q29: Which medium offers a retailer the greatest
Q30: Which type of salesperson is generally associated
Q31: Extensive media coverage refers to _.
A) low
Q32: Which promotional forms are ideal for generating
Q33: Manufacturers utilize cooperative advertising agreements with retailers
Q35: The promotion form that focuses on short-run
Q36: In a massed advertising effort,_.
A) reach is
Q37: The overall stages in a consumer's purchase
Q38: A major advantage of public relations versus
Q39: Which medium has the highest message permanence?
A)
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents