Which medium has the highest message permanence?
A) radio
B) direct mail
C) weekly newspaper
D) telephone directories
Correct Answer:
Verified
Q34: A major disadvantage of public relations versus
Q35: The promotion form that focuses on short-run
Q36: In a massed advertising effort,_.
A) reach is
Q37: The overall stages in a consumer's purchase
Q38: A major advantage of public relations versus
Q40: In a horizontal cooperative advertising agreement,_.
A) a
Q41: If advertising and personal selling are classified
Q42: Which compensation system is most appropriate for
Q43: A local computer retailer desires to reach
Q44: The major distinction between the canned sales
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents