The major distinction between the canned sales presentation and the need-satisfaction approach is based on ________.

Question

Quizplus · Accepted Answer

The major distinction between the canned sales presentation and the need-satisfaction approach is the flexibility demonstrated by the salesperson in his or her sales presentation. A canned sales presentation is a one-size-fits-all approach that doesn't necessarily take into account the specific needs and desires of the prospect. In contrast, the need-satisfaction approach focuses on understanding the prospect's needs and tailoring the sales presentation accordingly. The need-satisfaction approach is more flexible and adaptable to each prospect's unique situation, which can ultimately lead to more successful sales.

The Major Distinction Between the Canned Sales Presentation and the Need-Satisfaction