While a computer retailer engages in extensive advertising and many consumers come to the store knowing what camera to purchase,it is concerned that salespeople do not effectively cross-sell.The retailer wants to encourage its salespersons to sell software,extra memory,tape-backup devices,and extended warranties at the same time as the computer purchase.The retailer needs to attract and motivate ________.

Question

Quizplus · Accepted Answer

Order-getting salespersons are skilled at upselling and cross-selling, which is what the computer retailer is looking for. These salespersons are able to identify additional needs and opportunities to sell related products and services along with the primary item being purchased.

While a Computer Retailer Engages in Extensive Advertising and Many